Follow the (brown) finger with Butterfinger
Perhaps jealous of South Africa’s lonely finger, Nestlé’s Butterfinger has launched a new Web site, FollowtheFinger.com, which details the exploits of an extremely happy phalange, whose role in life is to spread crispety, crunchety, peanut-buttery joy, as well as pithy sayings. A handful of videos give some background on the finger’s history and party-hearty personality. There’s also a “Finger Fun Hotline” at (866) 8-FINGER, where you can leave a message for the finger or listen to other people’s messages. (“Listen closely. Our options are always changing, because the finger likes variety.”) It’s fairly engaging, although maybe not send-to-you-friends type stuff. The larger question is whether it’s wise to build a campaign around a black-and-white hand with one conspicuous brown finger. Hopefully that really is mud.
—Posted by Tim Nudd
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Gevalia Aims for a Buzzy Social Partying Weekend
- Meet the Sleepy's Creative Finalists
- Modest Buzz for NewFront Content Based on Social Sharing Data
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Yahoo Adding Tweets to Homepage
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- NBCUniversal Expands Licensing Deal With Amazon
- Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week
- YouTube Star Tobuscus Forced Into Making Insane Musical Ad for Hot Pockets
- California Winery's Ads Pair the Product With Sex, Drugs and More Sex
- Dumb Ways to Die Is Now a Video Game for the iPhone and iPad
- Yahoo in Talks to Acquire Tumblr
- Online Video Ads Have Higher Impact Than TV Ads
- How BBH Perfected the Twist Ending for the Year's Best Beverage Ad
- Meet the Most Suspect Publishers on the Web
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.