Follow the (brown) finger with Butterfinger

Finger_1Perhaps jealous of South Africa’s lonely finger, Nestlé’s Butterfinger has launched a new Web site,, which details the exploits of an extremely happy phalange, whose role in life is to spread crispety, crunchety, peanut-buttery joy, as well as pithy sayings. A handful of videos give some background on the finger’s history and party-hearty personality. There’s also a “Finger Fun Hotline” at (866) 8-FINGER, where you can leave a message for the finger or listen to other people’s messages. (“Listen closely. Our options are always changing, because the finger likes variety.”) It’s fairly engaging, although maybe not send-to-you-friends type stuff. The larger question is whether it’s wise to build a campaign around a black-and-white hand with one conspicuous brown finger. Hopefully that really is mud.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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