The flip side of Pepsi's 'Dear Mr. President' | Adweek The flip side of Pepsi's 'Dear Mr. President' | Adweek
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The flip side of Pepsi's 'Dear Mr. President'

Is Pepsi's "Dear Mr. President" YouTube campaign simply a refreshed version of the "Farewell Mr. President" YouTube series from last year? Greg Olliver, the currently pissed-off creator of the latter, thinks so. He just came across the Pepsi effort by R/GA, which encourages citizens to film little love notes to President Obama. In his earlier campaign, Olliver filmed citizens offering little non-love notes to President Bush. "From the way Pepsi's videos are shot, the editing, the 'Dear Mr. President' opening, to the ENTIRE CONCEPT ... it appears to be a complete rip-off of my idea," Olliver tells us. Possibly so. Whatever the case, it's a pleasant reminder that America didn't just welcome a new president today—it got rid of an old one.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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