FirstBank shields you from the crazy people | Adweek
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FirstBank shields you from the crazy people

FirstBank

A get-rich-quick expert slaves away as a bellboy. A guy's date is a psycho with a boyfriend. Another guy takes pills from someone impersonating a doctor. Those are the "twist" endings in some new FirstBank spots from TDA Advertising & Design. They warn against get-rich-quick schemes and tout the bank's "mobile alerts" designed to let customers "know about trouble before it happens." FirstBank is, of course, seeking to differentiate itself from larger competitors by stressing its consumer-focused business philosophies and service offerings, etc. Sorry to spoil the surprises, but I'm up for a customer-service job at Bank of America, and being a big jerk and ruining people's days is a requirement. Now, all I have to do is hand over my first born and I'm in!

—Posted by David Gianatasio

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