FirstBank not quite as evil as the other guys | Adweek FirstBank not quite as evil as the other guys | Adweek
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FirstBank not quite as evil as the other guys

TDAFBJet

Colorado's FirstBank, with help from Denver agency TDA Advertising & Design, will make a bold contemporary statement of sorts on Friday above Coors Field during the Phillies-Rockies game with a small plane towing a huge sign that reads: "This is the closest thing we have to a private jet." No cushy executive perks or bailout bucks for these toque-topped, frostbitten local bankers. In your face, Bank of America! Actually, FirstBank's earlier effort inviting customers to bank in ski masks probably came closer to capturing the tenor of these tense times. If it really wants to generate some buzz (ha!) with its plane, it should shower Coors Field with money.

—Posted by David Gianatasio

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