"Find the flavor" tag is Absolut Deja Vu

Absolut is inviting imbibers to try different vodka flavors in its latest print campaign promoting the brand’s seven varieties, including Apeach and Vanilia, according to a story in the ad column of yesterday’s New York Times. After reading the story, I paused, thinking that the campaign’s "whimsical" tagline, "Find your flavour" had a familiar ring to it. Sure enough, Modernista! used the same line, albeit spelling flavor without the ‘u’, in a 2002 print campaign for Veryfine’s Fruit20 flavored water (if you don’t have access to the Adweek archive, you’ll just have to trust me).