"Find the flavor" tag is Absolut Deja Vu | Adweek "Find the flavor" tag is Absolut Deja Vu | Adweek
Advertisement

"Find the flavor" tag is Absolut Deja Vu

Absolut1Absolut is inviting imbibers to try different vodka flavors in its latest print campaign promoting the brand's seven varieties, including Apeach and Vanilia, according to a story in the ad column of yesterday's New York Times. After reading the story, I paused, thinking that the campaign's "whimsical" tagline, "Find your flavour" had a familiar ring to it. Sure enough, Modernista! used the same line, albeit spelling flavor without the 'u', in a 2002 print campaign for Veryfine's Fruit20 flavored water (if you don't have access to the Adweek archive, you'll just have to trust me). Those ads featured models in funky bathing suits frolicking underwater. Veryfine no longer uses the tagline. The Absolut work, via TBWA\Chiat\Day, can be viewed at left, and on the company's Web site. Now how about finding an original tagline?

—Posted by Lisa van der Pool

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Absolut
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS