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Giving people a personal experience of your brand may be easier than we thought. Apparently, when it comes to personal experiences, people are prone to just making them up. A study at the University of Portsmouth in England found that 40 percent of those questioned had false memories about the London bombings of 2005. As many of us here in the U.S. think back on 9/11 this week, we may also be experiencing false memories of where we were that day.
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