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Lots of kids play with barnyard toys, but the reality of factory farms isn't as rosy.
A new anti-factory-farming campaign takes that probably obvious truth to the extreme, with a series of online mini-games, and an actual block set, featured in a biting—if also smug—product demo parody.
Animal welfare group Compassion in World Farming (CIWF) and agency Nice and Serious created the ad, website and physical toys, which include box-shaped hens, pigs and cows that cram too perfectly together into cages inside a barn.
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