Expedia Travels Back in Time to Recreate Your Best Throwback Thursday Photos

One a week through August

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Expedia and 180LA have done a nice job lately of thinking more broadly about the concept of travel, going beyond physical journeys into emotional, even spiritual ones. (Among its more memorable ads was the 2012 spot about the father's difficult journey to accepting his lesbian daughter.)

Now, the travel site is getting even more ambitious—and more social—as it travels back in time with a fun project around people's Throwback Thursday photos.

Between now and the end of August, Expedia is asking Instagram and Twitter users to tag their #tbt photo with @Expedia and #ThrowMeBack.

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