Every Brand Is Making the Same Dumb Joke About Today's USA-Belgium Game | Adweek Every Brand Is Making the Same Dumb Joke About Today's USA-Belgium Game | Adweek
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Every Brand Is Making the Same Dumb Joke About Today's USA-Belgium Game There's no waffling in football

Leave it to brands to jump on Twitter and show their patriotism and support of American footballers today. The USA is playing Belgium at 4 p.m. ET in the World Cup, and embarrassingly, the only thing Americans seem to associate with Belgium are waffles—and by the way, Belgian waffles don’t even exist in Belgium.

Waffle House has even reportedly banned waffles from its menus for the day, and apparently can't write "Belgian waffles" correctly.

We can't just point the finger at the brands, though. Even average Americans are starting a social media war with Belgium in the name of soccer:

So, take a look below and see how brands aren't waffling when it comes to making the same joke—repeatedly. At least they aren't taking stabs at Belgian beer. 

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