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Enough with the monster-size fast-food ads

Ginos Hey, fast-food marketers, let’s ease up on the freaky gimmicks this week. I don’t want to face my childhood fears in an ice cream shop, subconsciously flash on a cow’s hindquarters at a burger joint, or encounter a Big Green Monster when I order pizza. And then, of course, there’s the KFC spot. Pardon me for being a bit “old school,” and fusing two USPs of yore, but I deserve a break today and I want it my way! Yes, singing and dancing with mops is OK. At least that place was clean, unlike some fast-food joints we could name. But please, no more monsters!

—Posted by David Gianatasio

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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