English National Opera Releases Un-Opera-Like Condom Ad Not everyone's idea of a happy ending
The English National Opera is courting controversy with an ad campaign for its production of Mozart's Don Giovanni that pairs the image of an open condom wrapper with the familiar phrase, "Coming Soon." Some people are upset about the double entendre, but have any of them actually seen Don Giovanni? It's two hours of sex and murder. Anything less dirty than this would be dishonest. As a spokeswoman for ENO tells London's Evening Standard: "Given the subject of the piece, the marketing campaign for Rufus Norris's production reflects the opera itself. We wanted an eye-catching ad to promote the opera. We came up with this idea, which we think is brilliant, funny and captures the idea of Don G in a witty way." Via the L.A. Times.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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