The end of the world, as seen on Facebook | Adweek The end of the world, as seen on Facebook | Adweek
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The end of the world, as seen on Facebook

Colonymask

To help promote Season 2 of its survivalist reality show, The Colony, Discovery Channel has launched Join the Colony, which simulates how your social circle might react on Facebook as a pandemic unfolded. Created by Campfire with sci-fi novelist J.C. Hutchins as the lead writer, the site generates fictional updates from your real friends, family and colleagues. They're usually discussing the effects of the outbreak on the cities where they live, with occasional questions about whether looting is morally defensible. The site includes video footage from the show, fake blog posts, and even links to real content from Discovery shows such as Survivorman. The final result isn't quite as traumatizing as the site's many warnings imply, but it is quite entertaining to see your Facebook "friends" — many of whom don’t really know each other — looking to one another for comfort, support and advice on how to evade CDC roadblocks.

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Topics: Facebook, Social
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