E.D. advertiser thrilled with 'bonk' headline


The Advanced Medical Institute, an Australian company that specializes in erectile-dysfunction treatment, is hoping to smooth things over with the country's ad censors by changing its billboard headlines from "Want longer-lasting sex?" to "Bonk longer!" The earlier line was deemed unacceptable for a billboard because it might cause children to ask their parents what sex is. The replacement line is genius, AMI believes, because kids are less likely to care what "bonk" means—and even if they do, the parents can just lie about it. Says a spokesman: "I think that people who understand the word 'bonk' understand it, and the ones who don't, don't. ... I don't think [kids] would ask about the word 'bonk' as they would about 'sex,' and if they do, parents are free to just gloss over it and say it's nothing important."

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS