eBay’s got ‘it,’ whatever ‘it’ is

ItI came across eBay’s new ad campaign this morning—suddenly, a father and son were playing catch with the word it within my Yahoo! e-mail browser. Clicking on the ad took me to a Web site called what is it, where videos show the creation and marketing of a new “it” product—which happens to actually be the word it, in colorful block letters. By dramatizing a world of hype over a worthless object, the campaign offers a fun, wry take on consumerism. But is eBay really the place to get the newest “it” thing? I thought it was where you bought old kilts and ponchos. The tagline is: “Whatever it is, you can get it on eBay.”

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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