E-jeweler in race for year’s least subtle ad | Adweek E-jeweler in race for year’s least subtle ad | Adweek
Advertisement

E-jeweler in race for year’s least subtle ad

This commercial for online jeweler Szul.com “features a beautiful young woman, diamond jewelry, and a sexy, adult storyline,” according to the press release. All true, if you consider 30 seconds of moaning to be a story. Szul aims to stand out by creating titillating ads (not involving David Spade) that are “deliberately less romantic than those typical of our competitors.” And in doing so, it aligns itself with all of the adolescent De Beers spoofs that are floating around the Web. UPDATE: Adrants points us to a similar video (this one extremely NOT safe for work) from a French condom company in support of World AIDS Day.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS