Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Not since The Gashlycrumb Tinies has there been so much exquisitely hilarious death on display as in this animated PSA from McCann Australia for the Melbourne Metro train system. Described aptly by one viewer as "Feist meets Itchy and Scratchy," the three-minute spot catalogs all manner of avoidable demises in a series of simple and amusing set-piece cartoons—with the ludicrously jolly and catchy tune "Dumb Ways to Die" by Tangerine Kitty playing in the background.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in