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This drunk-driving PSA ends with a bang

PSAgun

Even in the oft-jarring, frequently sickening category of road-safety PSAs, Advance Advertising in Jakarta manages to shock with this 45-second effort for broadcaster QTV. You could complain that the buildup lasts too long, or that similar approaches have been used in ads before. Still, there's no denying the brutal impact of the final frames. They present a high-caliber metaphor for friends who let friends drink and drive, delivering the message that such "friends" might as well be holding guns to folks' heads and pulling the trigger. (Thank god for the violent ending, because before that, the party was a real drag.) By the way, I'm hosting a little bash this weekend, and all my friends are invited. Open bar! It'll be a real blast. Via Ads of the World.

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