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Toyota wants you to know it has a car that literally runs on bullshit.
This new ad for the automaker's Mirai fuel cell vehicle features an engineer visiting a dairy farm, loading a pickup bed with cow manure, taking it to be processed into hydrogen and using it to power a ride.
Directed by Morgan Spurlock, the ad is the first in a series titled "Fueled by Everything." Created by Droga5, the campaign hopes to persuade consumers that hydrogen cars are a viable alternative to internal combustion engines, despite a skeptical marketplace—hence the ad's mix of folksy and defensive.
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