Drama queens impressed by 1-800-Contacts
In this quirky kickoff spot for 1-800 Contacts' new "Overly Dramatic Dramatization" campaign, the male actor puts so many A's in "brand," he sounds like he's half goat. But that might also explain why he has "special eyes." As contact-lens ads go, this one's impressively memorable and surprisingly informative. I give the copywriter bonus points for even turning "a giant warehouse in Utah" into a selling point.
—Posted by David Griner
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
