Dove: Take off your blouse for real beauty

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Tell me a man wasn’t behind this Dove campaign, encouraging women to take off their shirts (to prove that Dove Ultimate Skin stays on your body, not on your clothes). In fact, they may have stolen the idea from me. During my years as a bashful college DJ, I distinctly recall offering a free WZBT T-shirt to any woman who changed in front of me. I got no takers, which is the one major difference between my efforts and Dove’s, but the other similarities are a bit too convenient.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in