Dove: Take off your blouse for real beauty | Adweek Dove: Take off your blouse for real beauty | Adweek
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Dove: Take off your blouse for real beauty

Dove_2 Tell me a man wasn’t behind this Dove campaign, encouraging women to take off their shirts (to prove that Dove Ultimate Skin stays on your body, not on your clothes). In fact, they may have stolen the idea from me. During my years as a bashful college DJ, I distinctly recall offering a free WZBT T-shirt to any woman who changed in front of me. I got no takers, which is the one major difference between my efforts and Dove’s, but the other similarities are a bit too convenient. I always knew a corporation was spying on me. I just assumed they made something more interesting than soap.

—Posted by David Kiefaber

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