Doritos wants all losers to play 'Guitar Hero'

AMV BBDO in London tells the sad-sack story of would-be rock star "Alan" in this amusing four-minute-plus music video for Doritos, pushing the brand's tie-in with Guitar Hero in the U.K. Alan comes out of the womb flashing the devil's horns, but it all goes downhill from there. He has the trappings of rock godness—the pants, the hair, the androgyny—but apparently not the talent. In other words, he's the perfect Guitar Hero hero. He is pretty pathetic, though, and the video is cringe-worthy in parts—even (or maybe particularly) during the supposedly redemptive concert in the living room at the end. Hopefully the lyrics, which are decent, will distract viewers from drawing too many depressing parallels between Alan and themselves.

—Posted by Tim Nudd

Previously on AdFreak:
Playmates give Hefner a 'Guitar Hero' show
Helpless tongue scorched by spicy Doritos

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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