Don't squeeze the Starburst GummiBursts

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Mars is flogging its Starburst GummiBursts all over the place. The "Share something juicy" commercials riff on people who share sensitive information. Those clips are OK, but the Nite Fite animated faux talk show on NextNewNetworks is more strained than some of my AdFreak posts. Yeah, it’s that unfunny! The candies themselves apparently have a liquid “squirt” center—which is pretty disgusting. Check out the “Scientists in a Box” spot, which essentially portrays the Gummis as squirting carriers of some kind of contagion.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in