Don't drive distracted, says distracting ad | Adweek Don't drive distracted, says distracting ad | Adweek
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Don't drive distracted, says distracting ad

Distractions_5 A billboard in Wisconsin warning motorists not to get distracted while driving is itself getting criticized for being too distracting. “When I tried reading every word on that sign, I started leaving my lane,” says one driver, in a report from the local TV station. Saatchi New Zealand recently did a more creative safe-driving billboard campaign, which showed a succession of family snapshots on roadside ads clustered closely together. “Don’t let your life flash before you,” said the final boards. “Slow down.”   

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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