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A billboard in Wisconsin warning motorists not to get distracted while driving is itself getting criticized for being too distracting. “When I tried reading every word on that sign, I started leaving my lane,” says one driver, in a report from the local TV station. Saatchi New Zealand recently did a more creative safe-driving billboard campaign, which showed a succession of family snapshots on roadside ads clustered closely together. “Don’t let your life flash before you,” said the final boards.
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