Don't be a sidekick, says Oberto beef jerky | Adweek Don't be a sidekick, says Oberto beef jerky | Adweek
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Don't be a sidekick, says Oberto beef jerky

Copstache

Here are two new Oberto beef jerky spots, part of Ground Zero's first national TV campaign for the brand. "Eat like an alpha" is the tagline. The "alpha males" shown here don't seem like such big shots. We've got a police detective who's clearly not in charge of the squad room, and some dimwitted slacker dude. The real leaders of the pack are somewhere off camera, wearing better clothes and lunching on filet mignon or lobster tail, not slurping down strips of beef jerky. In fact, the sidekicks here seem a lot cooler than the so-called "alphas." I bet the lady cop who grows out her mustache and the guy with the plank stuck in his chest really know how to party.

—Posted by David Gianatasio

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