Don’t get too close to the new Carmex ads

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For some, Carmex is like a drug. A Nov. 11, 2005, post on the Spelunk in the Trunk blog is fairly typical: “I have a confession to make, Internet: I am a lip balm addict. … It all started many years ago when I began my unfortunate relationship with Carmex (heretoforth known as Satan’s Spawn). I was so addicted to that crap that I would have sold my first-born child for just one tube of its smooth, minty deliciousness.”

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