Don’t crush that phone! | Adweek
Advertisement

Don’t crush that phone!

Tightjeans_1OK, AdFreak is getting slightly obsessed with cell phones, but will you just look at this story in the New York Post?

It appears that the No. 2 cause of cell phones breaking, according to a survey commissioned by Siemens, is by being squeezed into the pockets of too-tight pants. (The No. 1 way, of course, is by being dropped.)

We knew tight pants were a problem. But we thought it was strictly a matter for the fashion police. Now it turns out there is a legitimate reason for banning them (besides not really having been in style since the ’70s). Still, given the recent rash of cell-phone promotional tie-ins, this may prove useful for some companies. How about a Levi’'s Loose Fit-sponsored alarm when your phone starts to feel the pressure? Or streaming video sponsored by Barneys giving style advice?

Other ways people break their phones: getting them wet or “throwing them down in a rage,” according to the article. But they aren’t so brand friendly.

—Posted by Mae Anderson

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Anderson
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS