Domino's Tests Delivery of Pizza by Remote-Controlled Drone | Adweek Domino's Tests Delivery of Pizza by Remote-Controlled Drone | Adweek
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Domino's Tests Delivery of Pizza by Remote-Controlled Drone The DomiCopter takes flight

Drones are in the news for all sorts of horrible reasons, but Domino's might salvage its reputation somewhat by eventually—someday—using them to deliver pizza. The company's DomiCopter—a joint effort by U.K. drone specialist AeroSight, Big Communications and creative agency T + Biscuits—is an eco-friendly machine capable of carrying pizzas in heatwave bags for impressive distances without refueling, similar to how a swallow would carry a coconut. Sadly, it's also a threat to the labor force of guys who get stoned in their cars and forget where you live.

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