Does Chevy Owe a Popular Blog Credit for Its New Ad?

Creative seems inspired by Dear Photograph

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Chevrolet’s latest spot shows photos of old Chevies being held up against modern-day backgrounds. It’s lovely and leverages the brand’s history, but some are alleging the concept is stolen from the popular blog Dear Photograph. That's pretty unfounded, since the site's creator, Taylor Jones, freely admits he didn’t create the idea of taking a photo of a photo. Almost none of the photos on his blog are photos he took, but Jones still wishes Chevrolet would "give credit where credit is due." The

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