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For most people, GIFs are a convenient way to watch cats make weird faces and fall off the couch again and again. That's not a criticism. Most of us are simple beasts, drawn to isochronous ritual.
But Juha van Ingen and Janne Särkelä, both from Helsinki, feel the GIF has a higher artistic purpose, which is at the root of their new project, "As Long as Possible."
They've created a 12-gigabyte GIF of a plain black square that counts from 1 to 48,140,288 at regular 10-minute intervals.
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