Disney Film Publicist's Joke Photo With Bloggers Sparks Backlash

For marketers, blogger outreach can often feel like working in a field of landmines, where one misstep can detonate across the Web. The newest publicist to find himself at the center of the blast radius is Disney Motion Pictures’ Marshall Weinbaum, who jokingly posted a photo to his personal Facebook page showing female bloggers clutching his legs while he held up a sign that said, “Hi mom.” Although she didn’t know Weinbaum or the context of the photo, blogger Liz Henry promptly declared him both a “raging douche bag” and a “raging sexist.”