Discovery Channel still loves the world a lot
Eighteen months ago, the Discovery Channel made people very happy with its "I Love the World" commercial, in which the network's talent sang about their passion for life, the universe and everything. The promo did so well (4.5 million views on this YouTube version alone) that they've gotten the agency, 72andSunny, to do a sequel. Same song, different visuals. Still catchy. The tagline remains, "The world is just awesome."
—Posted by Tim Nudd
Previously on AdFreak:
Discovery Channel is just thrilled to be alive
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
