Disabled dancer going with the flow for Visa | Adweek Disabled dancer going with the flow for Visa | Adweek
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Disabled dancer going with the flow for Visa

Saatchi & Saatchi London created this fun new spot as part of its European "Life flows better with Visa" campaign. It stars Bill Shannon, a freestyle dance artist who was born with a degenerative hip condition and has come up with a fascinating way of dancing on crutches. Some are ragging on Saatchi for essentially copying a music video by the band RJD2 that also features Shannon. And that's a fair point, though it's still nice to see Shannon getting a wider audience through advertising. Visa has posted a behind-the-scenes video from the shoot to its YouTube channel. And check out a short documentary about Shannon here.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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