Did Mullen pioneer Twitter business model?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Tech and marketing blogs are having a feeding frenzy over how Twitter will make money. The fate of the economy—nay, the world—hangs in the balance. (On the flip side, Twitter is also being blamed for the economic meltdown, so maybe things will look up if it disappears.) What's interesting is the new front-runner moneymaking scheme involves constructing sponsored Twitter areas around themes and events. Federated Media has rolled out a pair of initiatives with Twitter's blessing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in