DC Lottery spot practically rolls in dog poop | Adweek DC Lottery spot practically rolls in dog poop | Adweek
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DC Lottery spot practically rolls in dog poop

DC Lottery Ad Dog Poop

This week's award for most gratuitous use of animal feces in a TV spot goes to the DC Lottery. Gird yourself for the ad below, airing in heavy rotation during March Madness, in which a woman in open-toed heels steps in a giant pile of dog doodoo—which we get to see in all its glory in a truly horrid close-up. She's disgusted, as is the viewer—but the advertiser is not, because soon we get a second, even more unpleasant close-up, in which the woman tries to extricate her foot, causing even more of a mess in the process. Lovely. The point is, it's fun to buy a lottery ticket when you're having a bad day. But overall, it's just gross and weird. To the DC Lottery's credit, this is not the worst poop-based ad we've seen. That honor goes to Volkswagen for the spot where the guy licks the bird poop off the hood of the car.

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Topics: Gross, Lotteries, Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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