The CW Embeds a Live Twitter Feed Inside Its 'EW' Print Ad | Adweek The CW Embeds a Live Twitter Feed Inside Its 'EW' Print Ad | Adweek
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The CW Embeds a Live Twitter Feed Inside Its 'EW' Print Ad Follow along on a tiny LED screen

To promote its fall lineup, the CW is putting LCD screens running video clips and a live Twitter feed—tweets by and mentions of @CW_Network—in copies of Entertainment Weekly's Oct. 5 issue. This is pretty thrilling, because I wasn't sure print magazines still existed. The move follows the trend of using Twitter to boost new shows (Fox recently premiered Raising Hope on the platform). For the CW insert, Emily Owens M.D. will be the initial focus, and the network says bad language in tweets will be censored, but negative comments will remain. Negative comments about CW shows? On the Internet? Who in their wildest dreams could imagine such a thing? Hey, CW: Bring back Fly Girls and Farmer Wants a Wife! How long must a nation mourn?

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