Cut your carbon emissions, or get blown up

The 10:10 campaign—aimed at getting individuals to cut their carbon emissions by 10 percent a year, starting in 2010—takes a page from Citizen Change's playbook for this new video. Unfortunately, that page came from the chapter on ruining good causes with hyperbole and silly violence. The idea is: Anyone who doesn't want to cut their carbon emissions gets blown up. If the concept smells a bit like British absurdism to you, that's because it was written by Richard Curtis, who also wrote for Blackadder and Mr.