The curiously strong MP3 player | Adweek The curiously strong MP3 player | Adweek
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The curiously strong MP3 player

Altoids_1This isn’t an official Apple/Altoids product. But it is a pretty snazzy MP3 player, built by a recent MIT grad who was smitten with the funky industrial-design feel of the Altoids tin. Limor Fried (yes, that’s her name), tells The New York Times: “People put a lot of interesting stuff in Altoids tins. Usually it's one of two options—either drugs or condoms.”

Callard & Bowser-Suchard marketing director Chris Peddy then weighs in: “Altoids have always been what we call a curiously strong lifestyle accessory,” he says. “Altoids tins were originally used for shortwave radios. So way before the iPod, people were finding creative ways to use the tin.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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