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In this case CGM stands for consumer-generated music—Sprite is asking people to submit their mixes for what threatens to become the Lebron James theme song in a promo that will culminate with the winner getting to produce the song with hip hop producers Paul Wall and Al Fatz. The process is a little convoluted since to create one of the mixes, you have to go and actually input the code from the cap of a bottle of Sprite and then go to the site—Lebron23-23.com
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