'Crazy Frog' ringtone is crazy expensive
In Europe, folks take their ringtones seriously: a simple electronic beeping will not do—the more elaborate the song the better. Now, according to a Reuters report, one of the most popular ringtones, which actually made it to the top of the pop music charts, is being investigated. When tots (lured by the cartoon frog on TV ads) purchase the ringtone over the Web, it turns out, they’re actually signing up for an expensive subscription service. The company that markets the ringtone has received over 100 complaints that the ads are misleading. One more reason that everyone should keep their phone, in AdFreak’s opinion, on vibrate.
—Posted by Mae Anderson
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
