Could you please rat yourself out?

Rat21_1Two weeks ago, we wrote about the Great Pointed Archer Society, which says it wants people not only to like rats better but to start referring to them as great pointed archers. (It’s a stretch, especially when one is mostly used to seeing rats zip amid the muck and garbage on the subway tracks—with a knack for avoiding the third rail that is positively uncanny.) AdFreak, like the people at the museum of hoaxes, believes the Society is a front for a teaser campaign—and apparently one that just keeps on teasing. Yesterday we received an e-mail from the Society—the same one that had been e-mailed to a colleague two weeks ago—and we came to the following conclusion: We’re really tired of this. Reveal who you are, or … have you ever seen the movie Ben?

—Posted by Catharine P. Taylor

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