Could Ads Convince Hipsters to Go to Applebee's Ironically? A competing vision for the chain
Applebee's has an actual new ad campaign out from Crispin Porter + Bogusky tagged "See You Tomorrow." But The Onion thinks it has a better idea for the restaurant chain: Get hipsters to try Applebee's via ads that invite them to ridicule its food, service and atmosphere. Check out the faux campaign report below. The tagline: "Wouldn't it be funny to go to Applebee's?" Hey, they might be on to something.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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