Converse Blows Up Chuck II to Show Off the New Sneaker's Snazzy Insides

But a culture-focused spot doesn't have the same impact

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Converse's Chuck Taylor II All-Stars debut with a bang, literally, in the Nike brand's "Ready for More" campaign touting its highly anticipated line extension.

Ad agency Anomaly and visual-effects firm Framestore produced an explosive spot that shows a Chuck II high-top flying apart in super-slow-motion, impressively revealing the comfort technology within. As bits of rubber and canvas drift in all directions, the camera lingers on the padded sockliner, non-slip tongue and perforated suede lining, with each component identified for viewers.

Ultimately, the sneaker comes back together like new, which probably wouldn't happen if you blew one up for real.

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