Compare media sources at The Contrarian | Adweek Compare media sources at The Contrarian | Adweek
Advertisement

Compare media sources at The Contrarian

Contrarian_copy

Digital shop Sarkissian Mason is no stranger to side projects. The New York agency built out Shopnik as an example of a slick shopping site after one of its founders had a frustrating experience looking for flat-screen TVs online. Now it's dipping its toes into media with The Contrarian. The idea is to hold the media accountable by empowering the masses to compare how the same sets of facts are spun different ways in news accounts—in the stories themselves, as well as in the use of images, statistics, etc. Sarkissian Mason hopes the tool will empower media consumers to be more discerning about the information produced by news outlets, in the hopes they'll broaden their perspective. At launch, The Contrarian compares about two dozen news sources.

—Posted by Brian Morrissey

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS