Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Colorado ad agency Cultivator Advertising & Design makes fun of Pete Coors in this new spot for craft brewer Breckenridge. In the commercial, Breckenridge head brewer Bob Harrington stands beside a steam in his flannel shirt and says his Lucky U IPA is brewed with real Colorado water. "Well, not this water," he clarifies. "Do you know what bears do in there?" I was hoping he'd tell us, but no such luck. And I wish there'd been a guy in a bear suit standing by the stream, waving a paw.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in