Coke now delivering happiness from a truck | Adweek Coke now delivering happiness from a truck | Adweek
Advertisement

Coke now delivering happiness from a truck

Coke now dispensing happiness from a truck

Getting still more mileage (this time literally) out of its "happiness" theme, Cola-Cola drove a converted delivery truck into the streets of Rio De Janeiro recently and started spitting out goodies—everything from bottles of Coke to surfboards—to the clearly thrilled bystanders. Definition 6 orchestrated the stunt, having done a similar (though more annoyingly hipster) thing last winter with a vending machine in a college cafeteria. "Where will happiness strike next?" says the text on top of the van. The genius, of course, is that it barely strikes at all—they've done only two of these stunts in two years—and yet Coke still comes off smelling like roses. UPDATE: OK, they've done a few more than two, but not many more.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS