Coke living in blissed-out alternate universe

This new Coca-Cola spot by Wieden + Kennedy makes me cringe, but in a good way, like a horror movie. In fact, it's fairly subversive. A guy and gal in a school library "share" fluids, literally, via pen drawings on their arms. It's not sexual; it's more like a blood transfusion or trippy IV drug-use fantasy. (The fluid they share is Coke, of course.) Below is the latest "Happiness Factory" ad, as well as the new "Avatar" spot. They're both pretty wigged out, too. Frankly, I never liked Coke's advertising—until now! What's that new slogan? "Open a vein"? Oh, sorry, it's "Open happiness." These vignettes look like scenes from the "high life" to me, but that slogan's already taken.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS