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This new Coca-Cola spot by Wieden + Kennedy makes me cringe, but in a good way, like a horror movie. In fact, it's fairly subversive. A guy and gal in a school library "share" fluids, literally, via pen drawings on their arms. It's not sexual; it's more like a blood transfusion or trippy IV drug-use fantasy. (The fluid they share is Coke, of course.) Below is the latest "Happiness Factory" ad, as well as the new "Avatar" spot.
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