Advertisement

Coca-Cola Is Now Printing Cans and Bottles in Braille for Blind People Separate campaigns from Mexico and Argentina

Two new campaigns from Coca-Cola feature cans and bottles printed in braille, so blind people can read them.

In Mexico, ad agency Anónimo realized the hugely popular "Share a Coke" names-on-cans campaign couldn't be enjoyed by the blind. So, the agency worked with the soda company to make braille versions.



And in Argentina, Coke and agency Geometry Global printed braille bottles for members of Los Murciélagos (The Bats), a blind soccer team that's made headlines internationally in recent years. Those bottles were also personalized with the players' names.



Via Adeevee and Coca-Cola.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS