Coca-Cola Making Bottles Entirely Out of Ice Just in Time for Summer | Adweek Coca-Cola Making Bottles Entirely Out of Ice Just in Time for Summer | Adweek
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Coca-Cola Making Bottles Entirely Out of Ice Just in Time for Summer I'm melting!

First, Coca-Cola tried to thaw relations between India and Pakistan. Now, the brand has created bottles that are guaranteed to melt in your hands. Foodbeast gives a chilly reception to Coke's bottles made of ice, pointing to potential hygiene issues. But I can see folks warming to the offbeat promotional items, introduced in sunny Colombia just in time for beach season. There's no denying that the containers are … cool. Usually you have to go to a restaurant to get watered-down soda. Now you can enjoy it straight from the bottle. A red Coke-logo band lets you hold the frozen flask without chilling your hand too much, and doubles as a keepsake bracelet, because who wouldn't want one of those? Seriously, though, the brand's latest foray into innovative packaging (following the split-can idea) carries a certain ironic symbolism—with one of consumer culture's most famous icons, the Coca-Cola bottle, drip-drip-dripping away through customers' fingers, leaving only an advertisement (that band with the logo) behind. Now that's what I call pop art! Agency: Ogilvy Colombia.

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