Chevy spots offer worst-in-class pandering

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We've written about the Chevy Traverse campaign before, when they were taking flak for their controversial idea of the perfect man. Still, Chevy seems committed to its strange efforts at pandering to women. Its latest spot from Campbell-Ewald takes a turn for the surreal when, for no apparent reason, it starts raining shoes. Our protagonist is lucky to have best-in-class cargo room, and she's scores a huge haul of disgusting, probably used heels. That's right: It doesn't rain Blahniks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in