Chevy cuts nuclear bomb from Silverado ad | Adweek Chevy cuts nuclear bomb from Silverado ad | Adweek
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Chevy cuts nuclear bomb from Silverado ad

Silverado_1Jalopnik previewed Campbell-Ewald’s upcoming campaign for the Chevy Silverado this week, and saw some interesting imagery in it. Using the tagline “Our country, our truck,” the launch spot featured a new John Mellencamp song played over images of America in the past half century: shots of Vietnam, the towers of light from the World Trade Center site, dirty hippies, etc.—and a mushroom cloud, with kids cowering under their desks. Jalopnik received cleaned-up versions of the ad later in the week, with the mushroom cloud and the 9/11 imagery cut out. Not a bad decision there, considering how they feel about nuclear bombs over in Japan. Jalopnik wonders if the imagery wasn’t “a subconscious reference to a certain rival from the land of the rising sun, which just happens to be launching its own new pickup at the beginning of next year, perhaps?”

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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